Estee Lauder Lipstick

Estee Lauder Lipstick

During these extraordinary times, Estee Lauder noticed an unusual behavior. Department store sales of high priced items fell as lipstick sales increased. This coined the phrase, "the lipstick effect". The bottom line is people continue to buy items because it creates a good feeling. When economic conditions are lower, they buy lower priced goods. This is far more important to the average retailer of fashion jewelry and accessories than they may realize.

Estee Lauder Lipstick