Lipstick Rouge

Lipstick Rouge

During the European Middle Ages, and into the Renaissance, both women and (again) men valued pale skin, and as such, applied a variety of materials, some very harmful (for example, lead paint) to the applicant. Red rouge and bright lipstick were added to the facial repertoire in the 1700s, in part to exhibit a vibrant and bright personality. Although men at that time were powdering their wigs and faces, women added the brighter colors to their face as well. In general, men wore makeup universally until the mid-1800s in Europe and the United States.

Modern use of makeup (mascara, foundation/base, rouge, lipstick, eye liner/makeup and hair coloring) came into its own during the early 20th century. Mass marketing of makeup began in fervor in the 1920's and makeup was now worn by women of all socio-economic backgrounds.

Lipstick Rouge